Abel creates the world's best high-end 100% natural perfume, without compromising on ethics or aesthetics.

Nurture was originally developed 'by mothers for mothers' but has proven a worldwide favourite not only amongst new and expecting mothers, but also among women (and even men) of all ages and life stages.

1% of Nurture revenue goes to supporting African based nonprofit Solar Sister.

Top Notes: fleur l'orange, Bulgarian rose, lentisque
Heart Notes: jasmin sambac, ginger
Base Notes: East Indian sandalwood

"Often pregnant women (being hyper-sensitive to smells) are wary of using perfume – with good reason. In Nurture, we used only the best non-allergenic, natural ingredients to ensure Nurture becomes their daily dose of delight."

100% Natural

Abel fragrances are made with 100% natural, plant derived ingredients that are readily biodegradable in our ecosystem. Every single ingredient, in every one of Abel's perfumes, started its life as a plant. Abel's gorgeous fragrances are made entirely of essential oils, extracts and plant-derived scent molecules in a base of certified organic, food grade grain alcohol. That’s it. Abel fragrances are all vegan and cruelty free and all ingredients are ethically sourced - Abel guarantees fairtrade and sustainable farming practices.

Abel also believes in full transparency of ingredients. Click here to see every single plant-derived ingredient in your Abel perfume.

About Abel

Founded by New Zealander Frances Shoemack, Abel has a simple but inspiring mission - to create the world’s best natural perfume. Working with Sao Paulo-based Master Perfumer Isaac Sinclair (also a New Zealander), Abel crafts all-natural perfumes that are high-end, modern and long-lasting.

Frances, a former winemaker, fell in love with the emerging world of independent perfumery on her travels throughout Europe, but was frustrated to discover that within that category, no brands were focusing on natural products or sustainable and ethical supply chains. She saw a gap, long before the market was established.

To create this industry disruptor, Shoemack reached out to New Zealander and Australasia’s only Master Perfumer Isaac Sinclair. Trained in Paris and Milan and now based in Sao Paulo, Isaac has rapidly made a name for himself in the esteemed world of fine fragrance. Together the two set out to prove to the world you could have a natural perfume without the compromises.

They did this by using the best natural science, a precision approach and sourcing the finest ingredients from around the world.

Seven years since the launch of their first perfume, the pair have shown what’s possible when you think outside the square. In 2018, the UK Financial Times quoted Abel as ‘well on their way to being the world’s best natural perfume’ and the brand has been featured globally in Vogue, Conde Nast, and Monocle (print and film) among others. Abel boasts a retail network across more than thirty countries, including iconic stores such as Galerie Lafayette Paris, Liberty London, Totokaelo New York and Isetan Tokyo. In 2020 the brand came 'home' to New Zealand, establishing it's global headquarters in Wellington and putting down roots in the community.

Synthetic molecules and why Abel avoids them:

Most of the fragrance ingredients used in perfumes are synthetic fragrance molecules, and most of these are derived from fossil fuels like crude oil. Three of the main reasons Abel don’t use these are: (1) Fossil fuels are a nonrenewable resource (2) Synthetic musks don't biodegrade in the food chain. Instead, they have been shown to build up in waterways and accumulate in the fatty tissue of marine animals. A study by Greenpeace was one of the first to voice the concerns around synthetic musk bioaccumulation. (3) Health concerns - there is a growing body of research that links various synthetic fragrance molecules to skin and respiratory irritation, migraines and asthma attacks, as well as more serious issues that includes Endocrine disruption, potential carcinogen, neurotoxicity and birth defects.

Abel

Abel Most Loved Set

Abel Eau de Parfum - Pink Iris

Abel Eau de Parfum - Cyan Nori

Abel Eau de Parfum - Green Cedar

Abel Eau de Parfum - Nurture

Abel Eau de Parfum - White Vetiver

Abel Eau de Parfum - Golden Neroli

Abel Eau de Parfum - Cobalt Amber

Abel Eau de Parfum - Grey Labdanum

Limited Edition Abel Layering Set - Eau de Parfum

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