Abel creates the world's best 100% natural perfume, without compromising on ethics or aesthetics.
Grey Labdanum - An edgy, dark chypre. A hint of bitter orange and violet open this cool labdanum rich fragrance, where dark incense and ambergris collide with warm patchouli in a harmonious clash.
Top Notes: grapefruit, bitter orange, violet
Heart Notes: patchouli, clary sage
Base Notes: labdanum
Abel fragrances are made with 100% natural, plant derived ingredients that are readily biodegradable in our ecosystem. Every single ingredient, in every one of Abel's perfumes, started its life as a plant. Abel's gorgeous fragrances are made entirely of essential oils, extracts and plant-derived scent molecules in a base of certified organic, food grade grain alcohol. That’s it. Abel fragrances are all vegan and cruelty free and all ingredients are ethically sourced - Abel guarantees fairtrade and sustainable farming practices.
Abel also believes in full transparency of ingredients. Click here to see every single plant-derived ingredient in your Abel perfume.
Founded by New Zealander Frances Shoemack, Abel has a simple but inspiring mission - to create the world’s best natural perfume. Working with Sao Paulo-based Master Perfumer Isaac Sinclair (also a New Zealander), Abel crafts all-natural perfumes that are high-end, modern and long-lasting.
Frances, a former winemaker, fell in love with the emerging world of independent perfumery on her travels throughout Europe, but was frustrated to discover that within that category, no brands were focusing on natural products or sustainable and ethical supply chains. She saw a gap, long before the market was established.
To create this industry disruptor, Shoemack reached out to New Zealander and Australasia’s only Master Perfumer Isaac Sinclair. Trained in Paris and Milan and now based in Sao Paulo, Isaac has rapidly made a name for himself in the esteemed world of fine fragrance. Together the two set out to prove to the world you could have a natural perfume without the compromises.
They did this by using the best natural science, a precision approach and sourcing the finest ingredients from around the world.
Seven years since the launch of their first perfume, the pair have shown what’s possible when you think outside the square. In 2018, the UK Financial Times quoted Abel as ‘well on their way to being the world’s best natural perfume’ and the brand has been featured globally in Vogue, Conde Nast, and Monocle (print and film) among others. Abel boasts a retail network across more than thirty countries, including iconic stores such as Galerie Lafayette Paris, Liberty London, Totokaelo New York and Isetan Tokyo. In 2020 the brand came 'home' to New Zealand, establishing it's global headquarters in Wellington and putting down roots in the community.
Synthetic molecules and why Abel avoids them:
Most of the fragrance ingredients used in perfumes are synthetic fragrance molecules, and most of these are derived from fossil fuels like crude oil. Three of the main reasons Abel don’t use these are: (1) Fossil fuels are a nonrenewable resource (2) Synthetic musks don't biodegrade in the food chain. Instead, they have been shown to build up in waterways and accumulate in the fatty tissue of marine animals. A study by Greenpeace was one of the first to voice the concerns around synthetic musk bioaccumulation. (3) Health concerns - there is a growing body of research that links various synthetic fragrance molecules to skin and respiratory irritation, migraines and asthma attacks, as well as more serious issues that includes Endocrine disruption, potential carcinogen, neurotoxicity and birth defects.